A NEW LOOK AT LIGA
As many of you know, I have been working on the Marketing and Brand of Liga Photography for the last 4 years. Abby is not only a great friend of mine, I have huge respect for her as an artist as well. It's been almost 3 years since we created her last brand, and it is a brand that has served her well. But as you can imagine we are both ready to move forward with something BOLD and New. Like every artist with each shoot Abby's creative work grows and changes, so this year we are embarking on creating something new and Fresh with her new work and a further developed brand. So I won't go on any more.. See below for the sneak peek of what is to come. This is a promo card, and soon the website will come, and a new presentation kit!
As many of you know we have an Advertising and Marketing Division here, 2u Creative, this is the world I came from before I branched out and started the invitation side of things.
Last year we had alot of projects going on in this division, and I'm going to do my best to blog throughout this year about some of these amazing projects we had the opportunity to create!
I'm starting off with one of my favorites. This client is amazing in many aspects!! First she does my hair, and I must say I've never had a bad hair day (Thanks to her! :)) And she was also one of my brides for last year. So you'll see me blog about her invitations sometime soon as well.
Our goal in this project was to brand her as an independent stylist. I think we did a good job, and Kim was extremely happy with the result. We created Promotional Mirror Hangers, A Service Menu, Appointment Cards, Direct Mail Pieces, Gift Certificates and Business Cards, as well as sending out Eblast Marketing on a regular basis.
