What's New on the Advertising Side of things?

A NEW LOOK AT LIGA


As many of you know, I have been working on the Marketing and Brand of Liga Photography for the last 4 years.  Abby is not only a great friend of mine, I have huge respect for her as an artist as well.  It's been almost 3 years since we created her last brand, and it is a brand that has served her well.  But as you can imagine we are both ready to move forward with something BOLD and New. Like every artist with each shoot Abby's creative work grows and changes, so this year we are embarking on creating something new and Fresh with her new work and a further developed brand.  So I won't go on any more.. See below for the sneak peek of what is to come. This is a promo card, and soon the website will come, and a new presentation kit!

Exciting Events to Start the New Year!

Happy New Year! I know it has been a while since I blogged. Shame on me.  This holiday season seemed to fly by so fast this year. So my apologies...


We are so excited about this upcoming year.. We have some exciting events coming up in February. Which seems to be the month of two great events, with opportunities to meet with some of the greatest Central Florida vendors I've worked with.


SATURDAY FEBRUARY 5, 2011 (Small and Intimate Environment)
Our Sister Stationery Division, Paper Couture Stationery is a sponsor of this event, in addition to displaying our work and meeting with all brides in attendance, we have designed and provide the invitations and artwork for this event! Paper Couture Stationery specializes in Ready-Made Limited Edition Stationery.


A Brunch for Brides. 
An Affair to Remember and the fully renovated Citrus Club of Downtown Orlando formally invite you to A Brunch of Brides! 

• Meet Quality Vendors
• Intimate size for optimum face time with vendors
• Exclusive grab Bags for Brides to be
• Come eat Brunch while sitting in Orlando’s beautiful skyline
• See the newly renovated Citrus Club for your wedding or rehearsal dinner/ your bridal brunch or shower!
• To PURCHASE TICKETS: http://anaffairtoremember.net/brunch

click image to enlarge

SATURDAY FEBRUARY 20, 2011 (Outdoor,Event Environment)

Our Sister Stationery Division, Paper Couture Stationery is a sponsor of this event, in addition to displaying our work and meeting with all brides in attendance, we have designed the marketing and artwork for this event! Paper Couture Stationery specializes in Ready-Made Limited Edition Stationery.

Winter Park Bridal Stroll

Attention Brides...

Interested in meeting wedding vendors or touring venues in Winter Park? February 20, 2011 there will be an all day event for you to sample, taste, look and feel all of the Winter Park vendors and venues. This event is a fantastic way to meet the vendors and venue representatives to see if you think you all would work well together for your special day. 

This event is presented by CCH Marketing + Events & Michele Butler Events

The event is set to run from 12 pm - 5 pm

To PURCHASE TICKETS: http://www.facebook.com/winterparkbridalstroll

click image to enlarge

We are extremely excited and proud to be a part of both of these events. We encourage all of you newly engaged couples to come and share the details of your event with us. You will not be disappointed, you will find some of the best of the best wedding vendors that will truly make your day special.

Proud to announce.. CCH new Logo!

Happy Holidays to all!! I just wanted to put up a quick blog giving recognition to my friend and colleague, Cristina Calvet-Harrold of CCH Marketing. We have been working together for a few years now on everything from full branding campaigns to brochures, pr events, etc. Currently she is trusting me to re-brand her company. And I just wanted to reveal the new logo! Website and more to come by first of the year!

Charitable Deeds!

I am always trying to find ways to lend a hand to the community and help those organizations that are doing good for others.. I've had the pleasure lately to work with a few different organizations. The Boys & Girls Club of Central Florida and Frontier Civitan. Thanks to Cristina of CCH Marketing & Events, I have been able to do some great work for both of these charities. I am not only proud of the work, but of the fact, that each of these events have been fun and rewarding!

At the end of 2008, The Boys and Girls Club had an event to raise money for a new playground for the children. I was asked to design, create and produce invitations that would get donors to purchase tickets to the event raising money for this playground! I used Metallic Paper, and Ribbon to create something beautiful, yet also affordable. Below are some pics.. We created an initial Eblast, Invitation, a Sponsor Packet and Programs for the evening.





And to start 2009 off right, Cristina and I are working together again on collateral for Frontier Civitan's 7th Annual Charity Fundraiser. Last year I donated product to the Silent Auction, this year I hope to do the same, in addition to creating all the eblasts, sponsor packets, invitations, tickets, programs, etc.

This years event will be a Casino Night with proceeds benefiting the Florida District Junior Civitan clubs (located in middle and high schools) and local area charities in need such as BASE Camp, Coalition for the Homeless, Down Syndrome Association, Ronald McDonald House and many more. Proceeds also benefit the Civitan International Research Center (located in Birmingham, AL) to facilitate research and therapy, the primary focus of which is the treatment and prevention of mental retardation and developmental disabilities. Frontier Civitan has been providing service to the local community since 1974.

Invitations are still in production stages for this March event, but below are some images of the sponsor packet. I will share the rest when the event is over and collateral has been photographed.



As always.. Photography is by the great Abby Liga, of Liga Photography. I should mention she also lent her photography expertise to the November Boys & Girls Club Event by photographing the event.

A Summer of Lavished Lingerie!!

Obviously way overdue.. But the summer of 2008 was fun for numerous reasons. A big one.. Lavish Boutique! Thanks to my friend, Cristina of CCH Marketing. I met Jennifer of Lavish Boutique located in HANNIBAL SQUARE of Winter Park. She asked me to help her and Cristina further develop the Lavish brand! We needed photography, collateral, events (which of course Cristina had covered!)

Over the course of the summer The 2u Collection designed and developed the Brand for a Direct Mail Postcard, A Lingerie Rack Card, A Lingerie Party Invite, Business Cards, A Gift Card Holder, Eblasts, and much more. (some printed pieces pictured above) Jennifer and have I built such a relationship that we have not only became friends, but we have participated in several events together and my Paper Couture Stationery line even sells in her Boutique!



Advertising Collateral just isn't as effective without GREAT photography-- and of course my photography go to gal? Abby Liga of Liga Photography. We scheduled a photoshoot which I got to art direct. (but see below all of the genius goes to Abby!) Here are some behind the scenes and a few of the amazing results Abby got that day! All the collateral I discuss in this blog just wouldn't be as good without Abby's photography contribution. She's not just a Wedding Photographer you know.. Pretty genius on many levels that girl! (oh and did I mention Abby shot all of the collateral photography also!





All of the ladies I have mentioned in this blog are great friends and savvy business women. I am proud to be lucky enough to be involved in various projects with them all!

A Good Cause for Celebration!

So this is long overdue! I have had the pleasure to design and create the invitations and sponsor packets for The Boys & Girls Clubs of Central Florida charity event. CCH Marketing is planning and coordinating the event, which will include a Cocktail reception, Fashion Show and Boutique Shopping. The event is November 21st and I am pleased to be a part of it. Not only did The 2u Collection
design and create the collateral for the event, we will also have a boutique at the event where guests can purchase pieces from our exclusive Paper Couture Imaginative Stationery. I am excited to to participate in this event with several of my fellow women business owners in the Orlando area: (who I am proud to call my friends) Liga Photography, Lavish Boutique, Cleanse Bath & Body Products, and CCH Marketing.

And One more thing! Special Thanks to Sharyn Regan for donating her writing services to all the collateral we created for this event!